Jessie Hayes has made a name for herself in the beauty industry by transforming her passion for skincare into the first facial bar and acne clinic in Metro Detroit. Skinphorea, her innovative concept, caters to the on-the-go individual with professional skincare services available for $59 without an appointment. This unique facial bar has garnered a loyal following, boasting over 5,000 clients, 200 monthly VIPs, and its popular 90-day acne bootcamp.

To cultivate future industry talent, Hayes partnered with the state to establish Skinphorea as an apprenticeship program. Students receive training to obtain their esthetic license while gaining hands-on experience and the opportunity for full-time employment. Over the past ten years, Hayes has contributed to the Metro Detroit community by providing jobs and on-site training.

A Goldman Sachs alumna, Hayes was chosen as the class speaker for Cohort 13 and is also a Build Institute graduate. She has shared her entrepreneurial journey as a speaker at Detroit Startup Week. Her accomplishments have been recognized through features in Black Enterprise, Rolling Out Magazine, and DBusiness. Notably, she was named 2019’s Diversity Business Leader by Corp Magazine and included in the Top 40 under 40 lists of both the Michigan Chronicle and Crain’s Magazine. Hayes was also a featured nominee for Who’s Who in Black Detroit in 2020.

Expanding her influence beyond the beauty industry, Hayes has conducted business management seminars in Rome and Florence, Italy. She continues to mentor entrepreneurs on achieving profitability.